Wicked Feline Studio
Studio: Wicked Feline Studio
Scope: Creative Lead
Location: Birmingham, AL
Wicked Feline is a personal project that I created back in February of 2020. It started out as a way for me to play around with design and illustration through projects like tarot cards, shirt designs, and hand-printed posters. When coming up with the concept of Wicked Feline, I wanted to create “accessible and wearabale art”. Each design is created with a theme in mind which in time develops into the illustration seen printed. I believe that artwork and clothing should be a way to express one’s personality and the goal of Wicked Feline is to create a space in which one has the freedom to play within its colorful prints and dreamy aesthetic.
DREAMY SHIRT DESIGNS:
In the beginning stages of brainstorming brand identity I began thinking about how I wanted to integrate the types of products sold. Having previously worked at a design and print studio, I found that hand printing my illustrations on shirts would be the best starting point. In doing so, it was important to visualize each design as an extension of my own interests as to maintain a genuine connection to the product sold. In return, my love for fantasy and mysticism developed into hand printed and illustrated tees with soft, dreamy undertones.
SOCIAL MEDIA:
Using social media to reach a broader audience is a staple for any brand today. I wanted to use Instagram as a visual story behind the brand of Wicked Feline by creating special content for the community of people who have supported the brand along the way. Developing meaningful posts and genuine interactions to go along with the mystical vibes is how I began to plan future design projects to publicly share.
WEAVING NARRATIVE THROUGH TAROT:
Tarot cards hold such beautiful symbolism and narrative behind each perfectly crafted illustration. I knew I wanted to begin unwrapping the meaning behind the cards in the original Ryder-Waite tarot deck that was published back in 1909. Re-imagining each card that portrays my own illustration quality has been such an enjoyable process.
DIGITAL PRESENCE:
Creating an artistic space and community online was a principal element in the brand creation of Wicked Feline. Having a cohesive look between all web assets including social channels was an important development in order to paint a narrative behind the brand. With the main focus on “wearable art” I was able to expand on that further and add subtle imagery created for the web and social media content.
