Scout and Cellar

Studio: Freelance

Scope: Iconography + Illustration

Location: Dallas, TX

Scout and Cellar sources organically crafted wines from all over the world. By working and maintaining a relationship with growers and producers, they are able to bottle beautiful, bold wines that embody their region. Scout and Cellar aims to provide the cleanest quality of wine by ensuring two rounds of lab testing. This guarantees high quality taste that is free of synthetic pesticides and chemical additives, contributing to a more natural tasting wine experience.

When beginning this project, I immediately fell in love with Scout and Cellar’s overall mission to provide natural and clean wines, free from chemicals and sulfates. After reviewing their branding I appreciated the organic quality that they brought into their wine labels and website design. We agreed that the iconography for the website should have a simple water-colored quality to mimic the natural farm to bottle aesthetic that really brings the Scout and Cellar brand to life.

WINE TASTING ICONOGRAPHY

One of the main reasons for this project was to help Scout and Cellar’s consumers be able to visually see what hints and flavors can be tasted within each individual wine. This allows the buyer to have a personal experience while purchasing wine as well as offering an idea of distinguished flavors.

WINE PAIRING ICONOGRAPHY

For the next section of icons we brainstormed food and activities that can be paired with the wines sold though Scout and Cellar. We wanted to add as much variety in food ethnicity and flavor as well as types of fun, creative activities to sit back while enjoying the flavors of wine. This section of iconography gave each individual wine its own personality allowing it to come to life and create an intimate connection.